Digital Marketing Executive

Job Summary:

We are seeking a creative and results-driven Digital Marketing Executive to plan, implement, and manage our online marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in digital marketing strategies, tools, and analytics with the ability to drive brand awareness, generate leads, and improve overall online presence.

---

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns (SEO, SEM, Social Media, Email Marketing, etc.)
• Manage the company’s website, ensuring SEO best practices are applied.
• Plan and execute social media strategies (Facebook, Instagram, LinkedIn, YouTube, etc.) to grow engagement and reach.
• Run paid campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads) to generate leads and conversions.
• Create engaging content for digital platforms in collaboration with the content/design team.
• Conduct keyword research and optimize website/content for search engine rankings.
• Monitor campaign performance using analytics tools (Google Analytics, Search Console, etc.).
• Prepare reports to measure ROI and campaign effectiveness.
• Stay updated with the latest digital marketing trends, tools, and best practices.

---

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven work experience as a Digital Marketing Executive or similar role.
• Strong knowledge of SEO, SEM, social media, email marketing, and Google Ads.
• Hands-on experience with analytics tools like Google Analytics, Google Search Console, and other SEO tools.
• Knowledge of WordPress/Shopify and basic HTML/CSS is a plus.
• Creative mindset with strong written and verbal communication skills.
• Ability to work independently and as part of a team.

---

Preferred Skills:

• Knowledge of Canva, Photoshop, or video editing tools.
• Experience with automation & CRM tools (e.g., HubSpot, Mailchimp, Zoho).
• Strong analytical and problem-solving skills.